SEO - Superstition and have some difference in Fact your web site
Superstition: Just putting keywords in the keyword Meta tag will get the page good ranking when that keyword is searched.
Fact: This is not enough by itself; there have to be keywords within the page itself (i.e. in the copy). If you merely have keywords in your Meta tags, search engines may consider it to be spam and ignore your site, hurting your rankings!
Superstition: You can get your page ranked higher with hidden links or text in a page .
Fact: This is known as keyword stuffing, and can get your page banned or otherwise penalized if this is discovered. At one time, this was considered a great way to boost your search engine ranking, but it is now considered to be spamming by many search engines.
For help www.the20seotools.com. Superstition: The more reciprocal links you have with other sites, the better your own search engine ranking will be.
Fact: Not necessarily so. If you are linked with some pages, such as FFA pages and link farms, his can make your ranking lower, not higher. What you should try to have is inbound links from sites which have quality content relevant to your site. While no one is exactly sure how Google calculates this, relevant links seem to be given far more weight.
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Superstition: Most sites are optimized. What chance do I have to succeed?
Fact: Studies show that up to 60% of all websites are not properly optimized to rank high in search engines. The nature of search engines makes it difficult for web designers to properly optimize web pages for their clients. Always discuss optimization with your web designer to determine what services are included in the project.
Superstition: The more times you repeat a keyword in a page, the higher your page will rank.
Fact: All the search engines use different algorithms for ranking. They all claim keyword density is important, but they don't say what the proper density is. If your keyword density is too high or too low you will be penalized. Some so-called experts say the keyword density should be 3%, some say as high as 6%. No one really knows.
Superstition: Once your site in indexed by the search engines changes to it will have little effect.
Fact: The exact opposite is true. You should constantly be updating your website. Simple things like fixing broken links can enhance your positions in the search results. Search engines won't continue to spider your site if they run into a number of broken links. Content is king. Constantly improving your content helps the search engines when spidering your website. The easier you make it for the search engines with solid content the better your link positioning will be. By removing outdated material with routine maintenance and updating your pages regularly, you are letting the search bots and crawlers know to come back and re-crawl your site regularly for changes.
Superstition: Robots.txt file and sitemaps aren't needed.
Fact: Search engine bots look for the robots.txt and your sitemap as soon as they get to your site. These files tell the bots what to look at on your site and any link in your sitemap will be crawled. You should definitely have both of these files; they should be placed into the root directory of your domain these files can be a big help in getting a better page ranking.
Superstition: Search engines cannot index pages with Flash; using Flash on your page will lead to search engines penalizing your site.
Fact: While search engines do not index the Flash movie itself, they will index the text of the movie (you need to specify Flash text in your HTML) along with the rest of your page. Flash has no effect on the site itself in terms of indexing and does not keep your site from being crawled either. What search engines don't like is websites which automatically re-direct, including Flash pages which do this. It's the redirection, not the Flash which is the problem here.
www.search-engine-premiere.com
www.keyword-swipe.com
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